Now, we transport our goods to overseas warehouses first, and then deliver them from the warehouses directly after we receive the orders. “In the past, we used to send the commodities from warehouses in China after receiving the orders, which was time-consuming and not cost-effective. Domestic enterprises establish warehouses and store commodities in target market countries, transport commodities there in bulk, and then, according to local sales orders, directly sort, package and distribute the goods to local customers from these warehouses. Overseas warehouse refers to storage facilities established overseas. Zeng added that HiBREW started to use overseas warehouses in July 2020, and has built similar warehouses in 12 countries and regions including Saudi Arabia, Dubai and Spain. “Both of the orders were dispatched from the overseas warehouses in Saudi Arabia,” said Zeng Qiuping, an executive at HiBREW. “I’m very satisfied with it as it’s very easy to use and the taste of the coffee is great.” Similarly, Saleh, a customer in Saudi Arabia, who bought a coffee maker from the same brand online and also received it two days later, was impressed by the speedy delivery service. 19 and received it just two days later,” she said.
Jalila from Bahrain recently bought a Chinese coffee maker called HiBREW online. Nowadays, many overseas customers are buying a wide range of Chinese products, such as cosmetics, clothes, furniture and vehicles on Chinese cross-border e-commerce platforms.
With cross-border e-commerce booming in recent years, many Chinese enterprises have built overseas warehouses in order to better meet the needs of overseas customers.
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